J
User Research
We interviewed event organisers, athletes, and club managers to understand what their day-to-day looked like when managing or entering events. Key questions included:
- How do you currently manage or enter events?
- What’s the biggest frustration with the current process?
- What would an ideal experience look like?
Personas
Name: JoshRole: Club organizer
Goals: Simplify event setup, manage bookings, and track payments
Frustrations: Wasting hours following up manually, collecting data across platforms
Name: JoshRole: Club organizer
Goals: Simplify event setup, manage bookings, and track payments
Frustrations: Wasting hours following up manually, collecting data across platforms
Let’s create together.
Designed & Developed by Jamie Godwin
© 2025 - All Rights Reserved
Eventhub
Online event entry and hosting platform
Scope:
Brand Identity, Product Strategy, UX/UI Design
Platforms:
Web + Mobile
Eventhub is built for sports communities looking for a better way to manage and enter events. The product simplifies the entire process, from setup to booking and participation.
We were responsible for naming, brand identity, UX strategy, and UI design.
User Insights
We created focused user profiles to guide design decisions.
These helped us prioritize what matters most to real users.
Most clubs use outdated tools like email threads, spreadsheets, or DMs
Athletes want a simple “book and go” experience
Organizers need better visibility of entries and payments
There’s no central hub that everyone trusts
Journey Map
We mapped the user experience before and after Eventhub to identify gaps and build a better flow for both organizers and participants.
The goal was to simplify every step - from planning and promotion to booking and payment.
Steps
Plan event
Experience
Uses Eventhub dashboard
Improvement
Structured templates and saved presets
Steps
Share info
Experience
One event link or QR code
Improvement
All event details in one place
Steps
Collect entries
Experience
Centralised dashboard
Improvement
Auto-organised entries and data export
Steps
Manage payments
Experience
Integrated payments
Improvement
Automated tracking and payouts
Steps
Update participants
Experience
Sends bulk messages or updates via app
Improvement
Instant delivery, confirmed reads
Product Framing & Analysis
Before jumping into design, we defined detailed user flows for each section of the platform, including client onboarding, task tracking, and internal communication.
This helped align the team around real user needs and made sure our designs were grounded in functionality.
Wireframes
We began by mapping user flows to define the key journeys and interactions within the product. These flows guided the structure and logic of the experience. From there, we translated the flows into low-fidelity wireframes to shape layout and hierarchy. Once the core paths were validated, we refined them into high-fidelity wireframes, focusing on clarity, interactions, and usability before moving into the final UI design.
Style Guide
We began with low-fidelity wireframes to define layout, structure, and flow.
Once the core experience made sense, we refined the designs into high-fidelity wireframes, focusing on clarity, interactions, and user logic.
This step ensured every screen worked as intended before we moved into the final UI design.
Fonts
Aa
Font Base
SF Pro
ABCdefghijklmnopqrstuvwxyz
ABCdefghijklmnopqrstuvwxyz
123456789
Colour palate
#353840
#4D70FF
#738FE4
#98A9F1
#C5CCE9
#F9F9F9
What I Learned
Research turns assumptions into clarity Understanding how different users interact with event platforms helped shape clear flows. Early interviews uncovered pain points we wouldn't have seen otherwise.
Small interactions make a big difference Improving the booking flow came down to refining details—microcopy, button hierarchy, entry points. These little tweaks helped streamline the experience.
Validate through testing, not guessing Running tests throughout helped validate what worked and what didn’t. We avoided overbuilding features that users didn’t actually need.
Next steps
Expand personalization options Giving users more control over saved events, preferences, and reminders would increase long-term engagement.
Improve accessibility Next iteration should focus on color contrast, font scaling, and keyboard navigation for a wider audience.
Explore partner dashboards Building an experience tailored for event organizers could create a two-sided platform and open new features.
Thanks
for visiting.
Let’s create together.
Designed & Developed by Jamie Godwin
© 2025 - All Rights Reserved
The Problem
Clubs and organisers were using manual tools like WhatsApp groups and PDFs to manage sports events. This made communication hard and the user journey fragmented.
The Goal
Create a seamless, digital-first product that brings structure, clarity, and trust to the way sports events are hosted and entered.
J
User Research
We interviewed event organisers, athletes, and club managers to understand what their day-to-day looked like when managing or entering events. Key questions included:
- How do you currently manage or enter events?
- What’s the biggest frustration with the current process?
- What would an ideal experience look like?
Personas
Name: JoshRole: Club organizer
Goals: Simplify event setup, manage bookings, and track payments
Frustrations: Wasting hours following up manually, collecting data across platforms
Name: JoshRole: Club organizer
Goals: Simplify event setup, manage bookings, and track payments
Frustrations: Wasting hours following up manually, collecting data across platforms
Eventhub
Online event entry and hosting platform
Scope:
Brand Identity, Product Strategy, UX/UI Design
Platforms:
Web + Mobile
Eventhub is built for sports communities looking for a better way to manage and enter events. The product simplifies the entire process, from setup to booking and participation.
We were responsible for naming, brand identity, UX strategy, and UI design.
User Insights
We created focused user profiles to guide design decisions.
These helped us prioritize what matters most to real users.
Most clubs use outdated tools like email threads, spreadsheets, or DMs
Athletes want a simple “book and go” experience
Organizers need better visibility of entries and payments
There’s no central hub that everyone trusts
Journey Map
We mapped the user experience before and after Eventhub to identify gaps and build a better flow for both organizers and participants.
The goal was to simplify every step - from planning and promotion to booking and payment.
Steps
Plan event
Experience
Uses Eventhub dashboard
Improvement
Structured templates and saved presets
Steps
Share info
Experience
One event link or QR code
Improvement
All event details in one place
Steps
Collect entries
Experience
Centralised dashboard
Improvement
Auto-organised entries and data export
Steps
Manage payments
Experience
Integrated payments
Improvement
Automated tracking and payouts
Steps
Update participants
Experience
Sends bulk messages or updates via app
Improvement
Instant delivery, confirmed reads
Product Framing & Analysis
Before jumping into design, we defined detailed user flows for each section of the platform, including client onboarding, task tracking, and internal communication.
This helped align the team around real user needs and made sure our designs were grounded in functionality.
Wireframes
We began by mapping user flows to define the key journeys and interactions within the product. These flows guided the structure and logic of the experience. From there, we translated the flows into low-fidelity wireframes to shape layout and hierarchy. Once the core paths were validated, we refined them into high-fidelity wireframes, focusing on clarity, interactions, and usability before moving into the final UI design.
Style Guide
We began with low-fidelity wireframes to define layout, structure, and flow.
Once the core experience made sense, we refined the designs into high-fidelity wireframes, focusing on clarity, interactions, and user logic.
This step ensured every screen worked as intended before we moved into the final UI design.
Fonts
Aa
Font Base
SF Pro
ABCdefghijklmnopqrstuvwxyz
ABCdefghijklmnopqrstuvwxyz
123456789
Colour palate
#353840
#4D70FF
#738FE4
#98A9F1
#C5CCE9
#F9F9F9
What I Learned
Research turns assumptions into clarity Understanding how different users interact with event platforms helped shape clear flows. Early interviews uncovered pain points we wouldn't have seen otherwise.
Small interactions make a big difference Improving the booking flow came down to refining details—microcopy, button hierarchy, entry points. These little tweaks helped streamline the experience.
Validate through testing, not guessing Running tests throughout helped validate what worked and what didn’t. We avoided overbuilding features that users didn’t actually need.
Next steps
Expand personalization optionsGiving users more control over saved events, preferences, and reminders would increase long-term engagement.
Improve accessibilityNext iteration should focus on color contrast, font scaling, and keyboard navigation for a wider audience.
Explore partner dashboardsBuilding an experience tailored for event organizers could create a two-sided platform and open new features.
The Problem
Clubs and organisers were using manual tools like WhatsApp groups and PDFs to manage sports events. This made communication hard and the user journey fragmented.
The Goal
Create a seamless, digital-first product that brings structure, clarity, and trust to the way sports events are hosted and entered.
Thanks
for visiting.
Let’s create together.
Designed & Developed by Jamie Godwin
© 2025 - All Rights Reserved
J
Craft
About
Contact
Eventhub
Online event entry and hosting platform
Scope:
Brand Identity, Product Strategy, UX/UI Design
Platforms:
Web + Mobile
Eventhub is built for sports communities looking for a better way to manage and enter events. The product simplifies the entire process, from setup to booking and participation.
We were responsible for naming, brand identity, UX strategy, and UI design.
User Insights
We created focused user profiles to guide design decisions. These helped us prioritize what matters most to real users.
Most clubs use outdated tools like email threads, spreadsheets, or DMs
Athletes want a simple “book and go” experience
Organizers need better visibility of entries and payments
There’s no central hub that everyone trusts
Journey Map
We mapped the user experience before and after Eventhub to identify gaps and build a better flow for both organizers and participants.
The goal was to simplify every step - from planning and promotion to booking and payment.
Steps
Plan event
Experience
Uses Eventhub dashboard
Improvement
Structured templates and saved presets
Steps
Share info
Experience
One event link or QR code
Improvement
All event details in one place
Steps
Collect entries
Experience
Centralised dashboard
Improvement
Auto-organised entries and data export
Steps
Manage payments
Experience
Integrated payments
Improvement
Automated tracking and payouts
Steps
Update participants
Experience
Sends bulk messages or updates via app
Improvement
Instant delivery, confirmed reads
Product Framing & Analysis
Before jumping into design, we defined detailed user flows for each section of the platform, including client onboarding, task tracking, and internal communication.
This helped align the team around real user needs and made sure our designs were grounded in functionality.
Wireframes
We began by mapping user flows to define the key journeys and interactions within the product. These flows guided the structure and logic of the experience. From there, we translated the flows into low-fidelity wireframes to shape layout and hierarchy. Once the core paths were validated, we refined them into high-fidelity wireframes, focusing on clarity, interactions, and usability before moving into the final UI design.
Style Guide
We began with low-fidelity wireframes to define layout, structure, and flow.
Once the core experience made sense, we refined the designs into high-fidelity wireframes, focusing on clarity, interactions, and user logic.
This step ensured every screen worked as intended before we moved into the final UI design.
Fonts
Aa
Font Base
SF Pro
ABCdefghijklmnopqrstuvwxyz
ABCdefghijklmnopqrstuvwxyz
123456789
Colour palate
#353840
#4D70FF
#738FE4
#98A9F1
#C5CCE9
#F9F9F9
What I Learned
Research turns assumptions into clarity Understanding how different users interact with event platforms helped shape clear flows. Early interviews uncovered pain points we wouldn't have seen otherwise.
Small interactions make a big difference Improving the booking flow came down to refining details—microcopy, button hierarchy, entry points. These little tweaks helped streamline the experience.
Validate through testing, not guessing Running tests throughout helped validate what worked and what didn’t. We avoided overbuilding features that users didn’t actually need.
Next steps
Expand personalization options Giving users more control over saved events, preferences, and reminders would increase long-term engagement.
Improve accessibility Next iteration should focus on color contrast, font scaling, and keyboard navigation for a wider audience.
Explore partner dashboards Building an experience tailored for event organizers could create a two-sided platform and open new features.
Let’s create together.
Designed & Developed by Jamie Godwin
© 2025 - All Rights Reserved
The Problem
Clubs and organisers were using manual tools like WhatsApp groups and PDFs to manage sports events. This made communication hard and the user journey fragmented.
The Goal
Create a seamless, digital-first product that brings structure, clarity, and trust to the way sports events are hosted and entered.
User Research
We interviewed event organisers, athletes, and club managers to understand what their day-to-day looked like when managing or entering events. Key questions included:
- How do you currently manage or enter events?
- What’s the biggest frustration with the current process?
- What would an ideal experience look like?
Personas
Name: JoshRole: Club organizer
Goals: Simplify event setup, manage bookings, and track payments
Frustrations: Wasting hours following up manually, collecting data across platforms
Name: JoshRole: Club organizer
Goals: Simplify event setup, manage bookings, and track payments
Frustrations: Wasting hours following up manually, collecting data across platforms
J
Craft
About
Contact
Let’s create together.
Designed & Developed by Jamie Godwin
© 2025 - All Rights Reserved
User Research
We interviewed event organisers, athletes, and club managers to understand what their day-to-day looked like when managing or entering events. Key questions included:
- How do you currently manage or enter events?
- What’s the biggest frustration with the current process?
- What would an ideal experience look like?
Let’s create together.
Designed & Developed by Jamie Godwin
© 2025 - All Rights Reserved
Eventhub
Online event entry and hosting platform
Scope:
Brand Identity, Product Strategy, UX/UI Design
Platforms:
Web + Mobile
Eventhub is built for sports communities looking for a better way to manage and enter events. The product simplifies the entire process, from setup to booking and participation.We were responsible for naming, brand identity, UX strategy, and UI design.
The Problem
Clubs and organisers were using manual tools like WhatsApp groups and PDFs to manage sports events. This made communication hard and the user journey fragmented.
The Goal
Create a seamless, digital-first product that brings structure, clarity, and trust to the way sports events are hosted and entered.
User Research
We interviewed event organisers, athletes, and club managers to understand what their day-to-day looked like when managing or entering events. Key questions included:
- How do you currently manage or enter events?
- What’s the biggest frustration with the current process?
- What would an ideal experience look like?
User Insights
We created focused user profiles to guide design decisions.
These helped us prioritize what matters most to real users.
Most clubs use outdated tools like email threads, spreadsheets, or DMs
Athletes want a simple “book and go” experience
Organizers need better visibility of entries and payments
There’s no central hub that everyone trusts
Journey Map
We mapped the user experience before and after Eventhub to identify gaps and build a better flow for both organizers and participants.
The goal was to simplify every step - from planning and promotion to booking and payment.
Product Framing & Analysis
Before jumping into design, we defined detailed user flows for each section of the platform, including client onboarding, task tracking, and internal communication.
This helped align the team around real user needs and made sure our designs were grounded in functionality.
Wireframes
We began by mapping user flows to define the key journeys and interactions within the product. These flows guided the structure and logic of the experience. From there, we translated the flows into low-fidelity wireframes to shape layout and hierarchy. Once the core paths were validated, we refined them into high-fidelity wireframes, focusing on clarity, interactions, and usability before moving into the final UI design.
Style Guide
We began with low-fidelity wireframes to define layout, structure, and flow.
Once the core experience made sense, we refined the designs into high-fidelity wireframes, focusing on clarity, interactions, and user logic.
This step ensured every screen worked as intended before we moved into the final UI design.
Fonts
Aa
Font Base
SF Pro
ABCdefghijklmnopqrstuvwxyz
ABCdefghijklmnopqrstuvwxyz
123456789
Colour palate
#353840
#4D70FF
#738FE4
#98A9F1
#C5CCE9
#F9F9F9
What I Learned
Research turns assumptions into clarity Understanding how different users interact with event platforms helped shape clear flows. Early interviews uncovered pain points we wouldn't have seen otherwise.
Small interactions make a big difference Improving the booking flow came down to refining details—microcopy, button hierarchy, entry points. These little tweaks helped streamline the experience.
Validate through testing, not guessing Running tests throughout helped validate what worked and what didn’t. We avoided overbuilding features that users didn’t actually need.
Next steps
Expand personalization options Giving users more control over saved events, preferences, and reminders would increase long-term engagement.
Improve accessibility Next iteration should focus on color contrast, font scaling, and keyboard navigation for a wider audience.
Explore partner dashboards Building an experience tailored for event organizers could create a two-sided platform and open new features.
The Problem
Clubs and organisers were using manual tools like WhatsApp groups and PDFs to manage sports events. This made communication hard and the user journey fragmented.
The Goal
Create a seamless, digital-first product that brings structure, clarity, and trust to the way sports events are hosted and entered.
