Design Portfolio

Xenith

Making accounting feel clear, approachable, and professional.

Scope:

Brand strategy • Logo & identity • Web design & development

Platforms:

Web + Mobile

A modern, approachable brand and website for a professional UK accounting firm.

The Problem

Xenith Wealth was a new firm with big expertise, but the old site felt rigid and outdated.

They needed a brand and online presence that felt confident but approachable, showing professionalism without feeling corporate.

The Goal

Create a friendly yet professional brand.Design a website that delivers clarity and trust, while making complex services easy to understand and access.

Brand Strategy

We built the Xenith Wealth brand to feel confident, clear, and approachable.

The identity combines bold electric blues and soft peach tones to strike a balance between professionalism and warmth.

Typography is clean and modern, supporting a no-fluff tone of voice that makes complex financial services feel simple.

Our goal was to create a brand that feels trustworthy and supportive, one that invites users in without overwhelming them.

From visuals to copy, every element was designed to reflect clarity, structure, and a modern approach to wealth management.

Logo & Identity

The name Xenith refers to the highest point, so we used this idea to subtly shape the logo.We explored leading lines and vertical movement, eventually focusing on the tallest letter in the wordmark.

By slightly manipulating the “T” to form a soft point, we created a visual nod to a peak without relying on symbols.The result is a clean, typographic logo that feels refined, purposeful, and conceptually grounded in the meaning of the name.

Web Strategy & Structure

We mapped key tasks users needed to complete:

Learn who Xenith Wealth serves
Understand their services and software tools
Follow their monthly accounting process
Contact or request a quote

Site architecture mirrors that flow, guiding users smoothly through discovery, process explanation, software tools and service details.

UX & UI Design

We began by identifying core user goals and business needs through stakeholder interviews and competitor research.

This helped us define clear user flows and map intuitive pathways across the site.

Wireframes allowed us to test structure early, while high-fidelity mockups brought in the visual identity, focused on clarity, trust, and confidence.

We refined through feedback loops, ensuring the experience remained focused and user-led throughout.

Web Development

We developed the site using Webflow, translating the designs with pixel-level accuracy.

Great care went into building out animations and micro-interactions adding just the right amount of motion to support the brand feel without distraction.

Every scroll, hover, and transition was considered to deliver a polished and modern experience. The result is a fast, responsive, and visually rich website that brings the brand to life online.

What I Learned

Designing for a financial service brand challenged us to strike a balance between creativity and clarity.

We learned how to simplify complex information without losing credibility, and how visual language can shape trust.

Working closely with the Xenith team taught us the value of collaboration. Clear feedback cycles, shared ownership of ideas, and open communication kept the project aligned from start to finish.

This project reminded us how thoughtful design, paired with precision in execution, can completely shift how a brand is perceived online.

Live sitewww.xenithwealth.co.uk

Let’s create together.

Designed & Developed by Jamie Godwin

Thanks

for visiting.

Let’s create together.

Designed & Developed by Jamie Godwin

Thanks

for visiting.

Let’s create together.

Designed & Developed by Jamie Godwin

Xenith

Making accounting feel clear, approachable, and professional.

Scope:

Brand strategy • Logo & identity • Web design & development

Platforms:

Web + Mobile

A modern, approachable brand and website for a professional UK accounting firm.

The Problem

Xenith Wealth was a new firm with big expertise, but the old site felt rigid and outdated.

They needed a brand and online presence that felt confident but approachable, showing professionalism without feeling corporate.

The Goal

Create a friendly yet professional brand.Design a website that delivers clarity and trust, while making complex services easy to understand and access.

Brand Strategy

We built the Xenith Wealth brand to feel confident, clear, and approachable.

The identity combines bold electric blues and soft peach tones to strike a balance between professionalism and warmth.

Typography is clean and modern, supporting a no-fluff tone of voice that makes complex financial services feel simple.

Our goal was to create a brand that feels trustworthy and supportive, one that invites users in without overwhelming them.

From visuals to copy, every element was designed to reflect clarity, structure, and a modern approach to wealth management.

Logo & Identity

The name Xenith refers to the highest point, so we used this idea to subtly shape the logo.We explored leading lines and vertical movement, eventually focusing on the tallest letter in the wordmark.

Web Strategy & Structure

We mapped key tasks users needed to complete:

Learn who Xenith Wealth serves
Understand their services and software tools
Follow their monthly accounting process
Contact or request a quote

Site architecture mirrors that flow, guiding users smoothly through discovery, process explanation, software tools and service details.

UX & UI Design

We began by identifying core user goals and business needs through stakeholder interviews and competitor research.

This helped us define clear user flows and map intuitive pathways across the site.

Wireframes allowed us to test structure early, while high-fidelity mockups brought in the visual identity, focused on clarity, trust, and confidence.

We refined through feedback loops, ensuring the experience remained focused and user-led throughout.

Web Development

We developed the site using Webflow, translating the designs with pixel-level accuracy.

Great care went into building out animations and micro-interactions adding just the right amount of motion to support the brand feel without distraction.

Every scroll, hover, and transition was considered to deliver a polished and modern experience. The result is a fast, responsive, and visually rich website that brings the brand to life online.

What I Learned

Designing for a financial service brand challenged us to strike a balance between creativity and clarity.

We learned how to simplify complex information without losing credibility, and how visual language can shape trust.

Working closely with the Xenith team taught us the value of collaboration. Clear feedback cycles, shared ownership of ideas, and open communication kept the project aligned from start to finish.

This project reminded us how thoughtful design, paired with precision in execution, can completely shift how a brand is perceived online.

Live sitewww.xenithwealth.co.uk

Thanks

for visiting.

Let’s create together.

Designed & Developed by Jamie Godwin

Craft

About

Contact

Xenith

Making accounting feel clear, approachable, and professional.

Scope:

Brand strategy • Logo & identity • Web design & development

Platforms:

Web + Mobile

A modern, approachable brand and website for a professional UK accounting firm.

The Problem

Xenith Wealth was a new firm with big expertise, but the old site felt rigid and outdated.

They needed a brand and online presence that felt confident but approachable, showing professionalism without feeling corporate.

The Goal

Create a friendly yet professional brand.Design a website that delivers clarity and trust, while making complex services easy to understand and access.

Brand Strategy

We built the Xenith Wealth brand to feel confident, clear, and approachable.

The identity combines bold electric blues and soft peach tones to strike a balance between professionalism and warmth.

Typography is clean and modern, supporting a no-fluff tone of voice that makes complex financial services feel simple.

Our goal was to create a brand that feels trustworthy and supportive, one that invites users in without overwhelming them.

From visuals to copy, every element was designed to reflect clarity, structure, and a modern approach to wealth management.

Logo & Identity

The name Xenith refers to the highest point, so we used this idea to subtly shape the logo.We explored leading lines and vertical movement, eventually focusing on the tallest letter in the wordmark.

Web Strategy & Structure

We mapped key tasks users needed to complete:

Learn who Xenith Wealth serves
Understand their services and software tools
Follow their monthly accounting process
Contact or request a quote

Site architecture mirrors that flow, guiding users smoothly through discovery, process explanation, software tools and service details.

UX & UI Design

We began by identifying core user goals and business needs through stakeholder interviews and competitor research.

This helped us define clear user flows and map intuitive pathways across the site.

Wireframes allowed us to test structure early, while high-fidelity mockups brought in the visual identity, focused on clarity, trust, and confidence.

We refined through feedback loops, ensuring the experience remained focused and user-led throughout.

Web Development

We developed the site using Webflow, translating the designs with pixel-level accuracy.

Great care went into building out animations and micro-interactions adding just the right amount of motion to support the brand feel without distraction.

Every scroll, hover, and transition was considered to deliver a polished and modern experience. The result is a fast, responsive, and visually rich website that brings the brand to life online.

What I Learned

Designing for a financial service brand challenged us to strike a balance between creativity and clarity.

We learned how to simplify complex information without losing credibility, and how visual language can shape trust.

Working closely with the Xenith team taught us the value of collaboration. Clear feedback cycles, shared ownership of ideas, and open communication kept the project aligned from start to finish.

This project reminded us how thoughtful design, paired with precision in execution, can completely shift how a brand is perceived online.

Live sitewww.xenithwealth.co.uk

Let’s create together.

Designed & Developed by Jamie Godwin

Craft

About

Contact

Let’s create together.

Designed & Developed by Jamie Godwin

Xenith

Making accounting feel clear, approachable, and professional.

Scope:

Brand strategy • Logo & identity • Web design & development

Platforms:

Web + Mobile

A modern, approachable brand and website for a professional UK accounting firm.

The Problem

Xenith Wealth was a new firm with big expertise, but the old site felt rigid and outdated.

They needed a brand and online presence that felt confident but approachable, showing professionalism without feeling corporate.

The Goal

Create a friendly yet professional brand.Design a website that delivers clarity and trust, while making complex services easy to understand and access.

Brand Strategy

We built the Xenith Wealth brand to feel confident, clear, and approachable.

The identity combines bold electric blues and soft peach tones to strike a balance between professionalism and warmth.

Typography is clean and modern, supporting a no-fluff tone of voice that makes complex financial services feel simple.

Our goal was to create a brand that feels trustworthy and supportive, one that invites users in without overwhelming them.

From visuals to copy, every element was designed to reflect clarity, structure, and a modern approach to wealth management.

Logo & Identity

The name Xenith refers to the highest point, so we used this idea to subtly shape the logo.We explored leading lines and vertical movement, eventually focusing on the tallest letter in the wordmark.

Web Strategy & Structure

We mapped key tasks users needed to complete:

Learn who Xenith Wealth serves
Understand their services and software tools
Follow their monthly accounting process
Contact or request a quote

Site architecture mirrors that flow, guiding users smoothly through discovery, process explanation, software tools and service details.

UX & UI Design

We began by identifying core user goals and business needs through stakeholder interviews and competitor research.

This helped us define clear user flows and map intuitive pathways across the site.

Wireframes allowed us to test structure early, while high-fidelity mockups brought in the visual identity, focused on clarity, trust, and confidence.

We refined through feedback loops, ensuring the experience remained focused and user-led throughout.

We developed the site using Webflow, translating the designs with pixel-level accuracy.

Great care went into building out animations and micro-interactions adding just the right amount of motion to support the brand feel without distraction.

Every scroll, hover, and transition was considered to deliver a polished and modern experience. The result is a fast, responsive, and visually rich website that brings the brand to life online.

Web Development

What I Learned

Designing for a financial service brand challenged us to strike a balance between creativity and clarity.

We learned how to simplify complex information without losing credibility, and how visual language can shape trust.

Working closely with the Xenith team taught us the value of collaboration. Clear feedback cycles, shared ownership of ideas, and open communication kept the project aligned from start to finish.

This project reminded us how thoughtful design, paired with precision in execution, can completely shift how a brand is perceived online.

Live sitewww.xenithwealth.co.uk

Let’s create together.

Designed & Developed by Jamie Godwin

Thanks

for visiting.

Let’s create together.

Designed & Developed by Jamie Godwin